Display Inspirations

Attention, Shoppers!

Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation. An effective sign is:1 VisibleAn effective sign is large and legible enough to grab shoppers' attention.2 CreativeAn effective sign is creative... more »

Love Your Layout!

When you have unique gifts beautifully merchandised, you want customers to be able to access them readily. This case study shows what happens when customers can't—and how to fix the problem.The management of Color O... more »

Wooing Brides: Gift Registry 101

The bridal industry is a lucrative market and you 
can reap the benefits by having a wedding registry in your shop. The first thing you see when you enter Melinda's Fine Gifts is a table... more »

Feathering a New Nest

In a move to create a distinct brand identity, a green gift store in Virginia throws down a set of fresh roots in a new bigger space.Green Nest took a big leap last year when... more »

Secrets from Santa’s Workshop

Chris Tkachuck, Director of Visuals for 
Midwest-CBK, shared her ideas for creative holiday displays. Mechanical Methods A rope and pulley system provides interest and movement, and highlights delightful elves and other colorful characters. The pulleys,... more »

Vintage (Re)Visited

To sell vintage, you need a mix of something old and something new. Here's the anatomy of a "vintage" display.Cracker Jax in DeKalb, IL, began in 1984 as a vintage clothing store and has since... more »

All Fun and Games

Good toy design encourages creativity, invites exploration, and sparks a child's interest and imagination. As these examples illustrate, the same criteria apply to retail toy displays. This wooden wagon is just the right height for... more »

Sweet Tweets

What makes a good "tweet?" One that lets your branding-your voice-come through loud and clear. Here's a sampling of what works-and what doesn't. From @CardsPR"Sweet. Teary. I love this lady! ~Sniff~ http://blog.hallmark.com/2010/01/22/a-lifetime-of-cards/"This is even shorter... more »

Social Connections


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