Display Inspirations

Off-the-Wall Sales!

If you're running short of merchandising room, or even looking for prime selling space, don't ignore your walls. The last issue of GIFT SHOP looked at how walls can covey your store's marketing message. Here... more »

Tried and Tested: Testing Station Basics

Providing customers with experiential shopping promotes sales. This is especially true when you're selling bath and body products. Testing stations, however small, are essential for effective selling in the merchandise category. Here are some do's... more »

Glowing Displays

Make sure to use candles to accent lifestyle and tabletop displays. Show off your candlesticks and candleholders. Customers looking for candles end up adding candlesticks; customers looking for candleholders usually add the candles. It's a... more »

Fabulous Folds

Table linens are an attractive part of every table setting. Displaying them with élan will entice your customers to say: "I'll take it just like that!" Heart Shape Retailer Stephen Chou of Bumblebee Linens in... more »

Tabletop With a Dash of Zest!

Sometimes a plate is just a plate until you add the accessories. Then it becomes something that the customers can picture in their homes. Quite often they will end up buying the whole set—it's an... more »

Working Fixtures

Every gift shop has one or two favorite staple fixtures that can be redone to showcase seasonal displays. Here's how one retailer works her favorite antique side table using basic principles of visual merchandising.Retailer Cynthia... more »

Five Steps to Fab!

Patti Harbin is the owner of In-Courage in San Antonio, TX. She also serves on GIFT SHOP's advisory board. Visual merchandiser, Ron Winstead, helps Harbin with her displays. Winstead has had experience doing visual merchandising... more »

Display Inspirations for Winter 2009

You have a set of merchandise that you want to showcase beautifully. How do you go about creating an eye-catching display in a few easy steps? Here's how. Visual merchandiser Donna Kent worked with nautical-themed... more »

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