Display Inspirations

Card Control

Greeting cards are the quintessential add-ons for every gift purchased. Yet showcasing them without clutter can be a challenge. Here are some ideas for corralling cards (and notes). Screen Test Custom-designed screens suspended from the... more »

Attention, Shoppers!

Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation.An effective sign is... Visible An effective sign is large and legible enough to grab shoppers' attention. Creative An effective sign is... more »

Pearls of Wisdom

Displaying jewelry effectively in your store can be fun yet challenging. As these little gems illustrate, there is plenty of room for creativity and élan.Picture frames can be used for jewelry displays on walls and... more »

Attention, Shoppers!

Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation. An effective sign is:1 VisibleAn effective sign is large and legible enough to grab shoppers' attention.2 CreativeAn effective sign is creative... more »

Love Your Layout!

When you have unique gifts beautifully merchandised, you want customers to be able to access them readily. This case study shows what happens when customers can't—and how to fix the problem.The management of Color O... more »

Wooing Brides: Gift Registry 101

The bridal industry is a lucrative market and you 
can reap the benefits by having a wedding registry in your shop. The first thing you see when you enter Melinda's Fine Gifts is a table... more »

Feathering a New Nest

In a move to create a distinct brand identity, a green gift store in Virginia throws down a set of fresh roots in a new bigger space.Green Nest took a big leap last year when... more »

Secrets from Santa’s Workshop

Chris Tkachuck, Director of Visuals for 
Midwest-CBK, shared her ideas for creative holiday displays. Mechanical Methods A rope and pulley system provides interest and movement, and highlights delightful elves and other colorful characters. The pulleys,... more »