Deep Sea Sales

Atmosphere and unique selection help Virginia Aquarium gift shops seal the retail deal By Abby Heugel, Managing Editor What makes someone purchase a gift in the Water's Edge Gift Shop at the Virginia Aquarium &... more »

Editor’s Letter: It Starts at the Top

By Abby Heugel, Managing Editor I'm slowly becoming a convert to the principle that you can't motivate people to do things, you can only demotivate them. The primary job of the manager is not to... more »

Healthy Sales

Beaumont Hospital gift shops garner healthy sales with a variety of products By Abby Heugel, Managing Editor In a hospital gift shop, one might assume that the most popular items are Get Well cards and... more »

Professor of Profit

Pennypickle's Workshop is scientific evidence that learning can be fun—and profitable By Abby Heugel, Managing Editor When you enter Professor Phineas T. Pennypickle's Workshop at The Temecula Children's Museum in California, you're not just entering... more »

Artist Spotlight: Stephen Lawrence

Stephen Lawrence mixes his pleasure with business, creating paintings of the things he loves most By Abby HeugelManaging Editor When Stephen Lawrence starts a wildlife watercolor, he always begins with the eyes. The eyes express... more »