
FEATURES
With competition for every discretionary dollar at an all time high, the importance of visual impact cannot be understated. And while not every institution has the resources to enlist the help of strategists and designers,...
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My picture this issue was taken at the Rainforest Discovery Zoo in Tennessee, the gift shop of which is featured on page 10. After spending time with the people and animals at the zoo, I...
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Last year at this time, my editor's letter for the trends issue talked about the financial crisis our economy was dealing with and how times were tight. A year later, it seems I could say...
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It's hard to predict exactly what consumers are going to want in the coming months, as even though consumer confidence may be on the rise, discretionary spending will be slow to follow. However, if the...
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Most people don't realize there's a big difference between a typical souvenir shop and a museum store. For Marcia Souers-Doell, product manager and developer for The Museum Store at the Auburn Cord Duesenberg Automobile Museum...
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