Nov 19, 2020
Core Home acquires gift and pet product brands W+W and Wild and Woofy

Core Home, a New York City-based producer of premium housewares, announced its acquisition of the UK-based gift and pet brands, W+W and Wild and Woofy, subsidiaries of design-led lifestyle conglomerate Wild+Wolf.

The acquisition comes at a pivotal time for Core Home, as they venture further into the health & beauty, gift, and pet space, with the innovative and one-of-a-kind lifestyle and gifting products of W+W and Wild and Woofy perfectly suited to bolster their expanding portfolio.

The acquisition of these two distinct brands promises a stronger international presence for Core Home while also lending them access to the unique pet and outdoor accessories markets. The acquisition of these brands is the result of Core Home’s aggressive pursuit of opportunities to strategically expand their reach into different arenas, making the deal with W+W and Wild and Woofy one that will enhance the company’s retail presence and set them up for long term growth and expansion.

“We were immediately drawn to the innovation, craftsmanship, and creativity displayed in their products,” said Alan Bran, president for Core Home.

“They have built such an incredible portfolio of brands rooted in their unique approach to amplifying consumers’ lives with products that capture passion and creativity. We are looking forward to carrying out their legacy while growing their existing retail presence,” said Bram. “This could not come at a more ideal time for Core Home. We have been anxious to hone our presence in the pet accessory and lifestyle gift space, especially as we embrace this new era of mindful consumerism in light of the COVID-19 pandemic.”

“Both W+W and Wild and Woofy are amazingly unique brands that are perfectly suited to join the Core Home family and we cannot wait for all of the exciting things to come,” Bram continued.

This acquisition marks a new era for Core Home, with their commitment to growth by debuting products that meet the evolving needs of their consumers.

A giant in the housewares industry, Core Home has established wildly successful brands of housewares since its founding in 2009. Specializing in sustainable design and unique aesthetics, Core Home is the parent to a variety of notable brands including, Manna Hydration, Core Bamboo, Thyme&Table, Core Kitchen, and Brooklyn Steel Co.

For those who want to learn more about the current availability of W+W and Wild and Woofy products, please email, and a member of our team will be in touch shortly.

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