Feb 7, 2020
Gunner Kennels appoints Joe Graves as CEO

Gunner Kennels, creator of the only double-walled rotomolded dog crate and recipient of the 5 Star Crash Test rating from the Center for Pet Safety, announced Joe Graves as chief executive officer. The decision reinforces Gunner’s growth and commitment to creating the market’s most innovative dog products, deserving of Man’s Best Friend.

Prior to Gunner, Graves served as the chief operating officer at Kurgo, a Boston-based dog gear brand recognized on Inc. magazine’s 5000 Fastest Growing Companies for a consecutive decade. While at Kurgo, Graves helped the company expand into new product categories, such as outdoor dog gear and apparel and executed a growth plan that doubled the company’s sales in three years.

“I’ve gotten to know Addison and tracked Gunner’s growth over the last few years, and I am thrilled to join a team with such a strong sense of purpose,” Graves said. “I believe dogs make us better people. My goal is to lead the organization as we continue designing the best products for man’s best friend, because they deserve it.”

Gunner plans to launch its first products outside of the crate category this year. After Gunner disrupted the market with the G1 kennel in 2015, Graves believes the brand has a unique opportunity to continue driving positive change in the pet industry by expanding into new categories.

“When I first saw Gunner Kennels at the Global Pet Expo a few years ago, the quality and craftsmanship of the kennel immediately grabbed my attention,” said Graves. “Pet supplies is a multi-billion dollar segment in the U.S. that has historically been fraught with low cost and knock-off products. However, the current generation of pet parents are demanding higher quality and safer products, and are looking to innovative leaders like Gunner to provide them.”

In addition to his time at Kurgo, Graves gained valuable experience at Svoboda Capital Partners, a Chicago-based private equity firm. He worked with a number of portfolio companies, including Primos Hunting, which successfully grew through category expansion and add-on acquisitions and was acquired by Bushnell in 2012.

Graves currently serves as the chairman of the Pet Products Standards Council (PPSC). The PPSC is a non-profit entity that aims to establish objective manufacturing standards for pet products, ensuring the quality and safety of the products on the market. As chairman, Graves leads efforts among manufacturers, independent testing facilities and pet safety organizations to develop test protocols for various products and an industry wide certification program.

Addison Edmonds, founder of Gunner Kennels, also serves on the PPSC board.

“Pet safety is part of Gunner’s DNA,” Edmonds said. “As we engineer new products in 2020 and beyond, it will always be a driving factor in our innovation. Joe’s expertise, paired with his deep understanding of Gunner’s mission and values, will be invaluable as we navigate growth in the company’s next chapter.”

Prior to Graves joining Gunner, Addison served as both founder and CEO, overseeing the brand’s direct-to-consumer move in 2018 and driving strategic decisions, resulting in a 47% compound annual growth rate since the brand’s inception in 2015. With Graves on board, Addison will focus on new product development, where he continues to test ideas with the chocolate lab who inspired the company, Gunner.

“When Addison set out to build the world’s best dog kennel, he didn’t anticipate that a few years later we’d be a dozen-plus employees and counting,” said co-founder Emily Edmonds. “With Joe rounding out our team, Addison and I can invest more in areas we love, like brand building and new product development.”

Graves is a graduate of Samford University, and received his Master of Business Administration (MBA) at Northwestern University – Kellogg School of Management. A Nashville native, he returns from Boston to his hometown with his wife, three children and their yellow labrador, Maya.


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