Keeping Track Of A Customer’s Retail Journey
The electronic footprint left behind by a new generation of voucher users is allowing brands to build a clear picture of their customers and better target offers. By Morag Cuddeford-Jones.
Everyone likes a deal. And the promise of free money is just too good to pass up. Which might explain why the voucher industry is enjoying its best ever results, up more than 15% year-on-year in the first quarter of 2011, at a time when the British Retail Consortium has reported the slowest retail growth in 16 years.
Coupled with the success of websites such as Myvouchercodes.co.uk and local daily deal resellers such as Groupon, it’s clear that the consumer has become clued-into the benefits of working the discounts market to its fullest.
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