Lladró, the Spanish Porcelain Brand, Expands its Points of Sale With a New Store in Virgin Islands
Lladró brings its magic to the Virgin Islands. The Spanish artistic porcelain company, one of the most renowned and prestigious international brands, has chosen the beautiful island of Saint Thomas for this Caribbean expansion. Located in A. H Riise, a series of beautifully restored 19th century Danish warehouses in downtown Charlotte Amalie, the new Lladró boutique is surrounded by leading luxury stores. Visitors to this paradisiacal Caribbean island will be able to enjoy from now on the world renowned art of the exquisite Lladró creations, including local Caribbean collection and selection of spectacular home décor and lighting pieces.
The art porcelain company, one of Spain’s most internationally famous brands, brought 2014 to a close with eight new openings around the world, including Osaka, Hong Kong, Instanbul and Teheran. The new points of sale are all part of the latest generation of Lladró stores located in the best shopping areas in the world’s top destinations, including New York, London, Moscow, Tokyo, Shanghai, Singapore, Madrid or Cancun, among others.
After the recent openings in the Caribbean island of St. Martin, in Guatemala, Panama the network of Lladró stores will soon be expanded even further with new boutiques in Miami and in Beverly Hills..
These new boutiques are part of the brand’s expansion policy in place since 2012 when it opened a boutique at 500 Madison Avenue in New York —one of its international flagships— and, one year later, when it entered the Middle East market with an opening in Dubai.
Lladró spaces newly opened worldwide are added to its distribution network, which has nearly 1,000 outlets across five continents. A network that counts on the value of those many distributors that have supported the brand since the beginning.
A new concept boutique
The design of the new boutiques is driven by the Lladró family’s creative vision, which has always been central to the brand’s constant evolution. Its unique distinctive appearance, based primarily on the color white and curved lines, was conceived in conjunction with the Spanish designer Jaime Hayon, who has been collaborating with the brand for almost a decade now.
“The interior design is inspired by the idea of a gallery or museum as the ideal place to exhibit the wealth of decorative art porcelain. Using an organic contemporary language, the store design seeks to offer the perfect frame for the whole breadth of the brand’s sculpture, regardless of kind, shape or color, while lending maximum visibility to the individual features of each piece. Here the different kinds and coloring do not compete with each other. Instead each one stands out within the space allotted to it. The simplicity of the display elements creates a platform where diversity does not produce confusion but offers each piece space to breath”, explains Rosa Lladró, the company’s president.
Lladró’s international reach
Thanks to the brand’s international expansion, which started in the 1960s, Lladró is now present on the five continents.
After seducing then US public, the brand continued its expansion in Europe, mainly in countries with a strong tradition in porcelain, like the UK and Germany. The special popularity of Lladró creations within Anglo-Saxon culture eased its entry into countries like Australia and New Zealand, while the conquest of the Japanese market started in the 1980s.
In 1986, the opening of the first Lladró boutique in New York City consolidated the presence of
Lladró in this market and marked a milestone in the brand’s continuing expansion. And the process of internationalization steadily continued in emerging markets like Russia, Eastern Europe, India and continental China.
Despite its international status and appeal, Lladró has never lost its essence. All its pieces are handmade in the brand’s workshops, following an entirely artisanal process that ensures each piece is unique. Lladró is a global company, but also a creative workshop: the biggest little atelier in the world.
For more information:
Alicia González
Head of Communication
Tel.: +34 96 318 70 00 – Ext.: 2005
agonzalez@es.lladro.com
www.lladro.com
