Jun 21, 2009

Noah’s Naturals restructures and repositions brand to answer consumer demand

Los Angeles, Calif. — With the increasing focus on health and wellbeing, Noah’s Naturals is making it easier than ever for consumers to find natural and organic personal care products that fit into their lifestyles by restructuring and repositioning its three existing brands: It’s All Good, Honest to Goodness and Heal Thyself.

Beginning in March, Honest to Goodness will be repackaged and rebranded as Noah’s Naturals, making the line easy for consumers to recognize. Offering a complete line of face, body and hair care products, consumers will recognize favorites such as the Grapefruit Shower Gel and Lotion, while also being introduced to new products such as the Detoxifying Mud Masque, among others. Each product is formulated with naturally-derived plant ingredients, essential oils and proteins to provide nourishing and effective care that is not only good for the consumer, but the earth as well. Noah’s Naturals remains free of parabens, sodium lauryl sulfates, propylene glycol, petrolatums, artificial colors, artificial fragrances, animal ingredients and does not test on animals. ($2.99 to $14.99 SRP)

In addition, the company will introduce Organics by Noah’s Naturals, a new bath, body and hair care line created to meet the growing consumer demand for quality organic products at mass price points. Organics by Noah’s Naturals utilizes Rosemary & Mint in its unique formulations as well as the newest Coconut Vanilla scent. It offers products that are true prestige quality while maintaining affordability. Organics by Noah’s Naturals hits shelves beginning in March. ($3.99 to $19.99 SRP)

Consumer favorite It’s All Good, a natural and organic, luxe line of bath, body and hair care will still be available; however the line will be moving from Wal-Mart stores to www.noahsnaturals.com, where it will be sold exclusively. ($3.99 – $19.99 SRP)

NOAH’S NATURALS and ORGANICS BY NOAH’S NATURALS will be available to consumers beginning in March in Wal-Mart and online at www.noahsnaturals.com. NOAH’S NATURALS will also be available at Longs Drugs and other select retailers. IT’S ALL GOOD will be sold exclusively online at www.noahsnaturals.com beginning in March.

About NOAH’S NATURALS
Noah’s Naturals is a line of natural and organic beauty care products that are formulated with only the purest performing ingredients found from the earth.  Noah’s Naturals never uses harsh chemicals, artificial colors or tests on animals.  Each product offers luxurious formulas with indulgent scents at an affordable price.