Sep 16, 2021
Schleich launches U.S. search for a child chief storytelling officer

This fall, Schleich, a manufacturer of animal characters and playsets, is looking for one special kid with outstanding storytelling and imaginative powers to fill the role of chief storytelling officer (CSO).

Schleich believes that storytelling sparks imagination and play, which  help prepare kids to change the world. In addition to earning $10,000, the CSO will star in Schleich’s 2021 holiday ad campaign.

“We certainly spend plenty of time at Schleich thinking about animals and fantasy characters. But you might be surprised by how much of our time goes to thinking about storytelling and imagination, the true cornerstones of our brand,” said Kelli Masilun, director of marketing, North America at Schleich USA. “But since our office is full of grownups, we often find ourselves in need of the type of storyful inspiration that can only come from our world’s greatest storytellers–kids themselves.”

Parents are encouraged to help their kids audition by sending in a video, or attending a live casting call at FAO Schwarz in New York City on Sep. 25 from 8:00 to 10:30am. Visit to upload your video or register for the live casting call. Advanced registration is open now and required for the live casting call.

For more information please visit

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