May 6, 2021

Share Your Story: Adela’s Fine Gifts & Home Accents

An Iowa retailer with an eclectic mix of gifts, décor, jewelry and more

With so many retailers facing similar challenges right now, we encourage you to Share Your Story so we may share your story and help other independent retailers.

Adela’s Fine Gifts & Home Accents is a retailer located in Fairfield, Iowa, that provides an eclectic mix of fine gifts, home decor, jewelry, children’s toys and much more. The store is owned by Kara Waugh, who has served the Fairfield clientele for 15 years.

“Adela’s is always evolving with new and exciting merchandise to please you. We offer PANDORAJewelry, as well as Mariana Jewelry and Jewelry made by Local artists,” Waugh said.

Adela’s is customer-focused and offers complimentary giftwrap, local delivery as well as personal shopping services. In addition to the brick-and-mortar experience, Adela’s also offers an online platform for its customers.

Read more on Adela’s and consider sharing your story with Gift Shop® Plus!

What is the most requested item in your inventory right now?

Kara Waugh (KW): Mud Pie dishes

What are your other best-sellers and where do you source those products?

KW: Pandora jewelry, florals, textiles and tabletop

How are you reaching out to customers?

KW: Social media, Emails

How do you source products?

KW: In person markets, virtual and digital buying events, and store visits with sales reps.

Please provide one retail tip to share with other industry professionals.

KW: Take time to think about the future. I have a list of things I want to add to the store or directions I can pivot in if business dips (like it did in 2020) or new competitors open nearby.