Vandor Adds “Star Wars” to Roster of A-List Properties
Salt Lake City, UT – Vandor, LLC, an industry leader in the design and marketing of licensed consumer goods, has added Star Wars to its stable of iconic, legendary properties. Lucas Licensing, a Lucasfilm Company, granted Vandor the rights to create drinkware, tins and other products for the original trilogy films – Star Wars, The Empire Strikes Back and Return of the Jedi.
This year marks an important milestone for Lucasfilm, as Star Wars fans celebrate the 30th anniversary of The Empire Strikes Back, the second film in the Star Wars original trilogy. Thought of by many fans as the best film of the saga, Empire introduced several legendary characters including Yoda and Boba Fett, who along with Darth Vader, are among the most recognizable Star Wars icons around the world.
“It’s no secret that Star Wars is among the most iconic properties in the licensing industry,” said Tom Russo, CEO of Vandor. “Lucasfilm revolutionized the licensing of consumer products with Star Wars, and it says a lot that we have been chosen as a licensee of such a legendary brand.”
Star Wars products produced and marketed by Vandor will include mugs, glassware, coasters, flasks, wooden boxes, clocks, and tin totes, signs and boxes.
Vandor also introduced today 91 new products as part of its 2010 “Where Legends Live” catalog, which is available by calling 1-800-755-5966 or by email to sales@vandorgifts.com. All of Vandor’s new products, including its 2010 Star Wars line, will be on display at major gift markets and industry shows throughout the year.
About Vandor, LLC – Where Legends Live!
For more than 50 years, Vandor has set new standards in the design and marketing of licensed consumer goods that uphold the integrity of legendary properties. With an A-list roster of evergreen cultural icons – including Star Wars, Elvis Presley, The Wizard of Oz, The Beatles, Muhammad Ali, Barbie, DC Comics, and many more – Vandor delivers a variety of innovative, trendsetting products that appeal to consumers of all generations. Recently named Mattel’s Rookie Licensee of the Year, Vandor creates more than 150 new designs annually and distributes all its products through major national retailers and etailers, as well as the independent giftware channel. Vandor has headquarters in Salt Lake City, Utah, with offices in Hong Kong, China and the Philippines. For more information: www.vandorgifts.com or 1-800-755-5966.
