Whitman woman’s home business features customized baby and maternity clothes
Whitman, MA – It all began with a baby shower. Cindy Hoeppner was invited to a friend’s baby shower in 2005 and created a handmade, one-of-a-kind one-piece for the baby, stamped with a catchphrase – “A Murray and Fattman production” – that included the parents’ names.
“I went to a baby shower, and the women at the baby shower went crazy over this gift I gave my friend,” Hoeppner said.
A month after the shower, Hoeppner created Mitetees, a personalized baby and maternity shirt collection.
The shirts can be personalized with a variety of different sayings, but the “production” one-pieces are still the most popular.
“I’m the go-to baby gift,” said Hoeppner, a 41-year-old Whitman resident.
In addition to her Web site, 35 stores across the country carry her shirts. Mitetees can be found as far away as a shop in San Francisco.
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Howard Aspinwall, owner of Mellow Monkey Gifts & Décor in Stratford, Connecticut, offers his insight into the world of retail and market trends. From his current bestseller to his top priorities for AmericasMart Atlanta, Aspinwall discusses the importance of innovation and adaptability in retail.![]()
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