toys

ASTRA members receive benefits at Spielwarenmesse Toy Fair

Members of the American Specialty Toy Retailing Association (ASTRA) who attend the Spielwarenmesse International Toy Fair in Nuremberg, Germany can get a free ticket to the exhibit hall and are invited to special ASTRA activities,... more »

Captivate and Educate

This year, tactile/sensory, sustainable and educational products are leading the way. Kristin Morency Goldman, spokesperson for The Toy Association, explained what is evolving in this category. “Expect to see the next evolution in unboxing toys,... more »

Toys for Special Needs Children

Specialty retailers can help capture sales by offering toys geared towards children and even the young with special needs. Offer well-placed offerings in shops to capture consumers interest and provide a “try me” section. Toys... more »

The Toy Association unveils 2020 Toy of the Year Award finalists

The Toy Association unveiled 114 toy and game finalists for the prestigious 2020 Toy of the Year (TOTY) Awards. Known as the "Oscars" of the toy industry, the TOTY Awards program recognizes the top playthings on... more »

Take a load off in GUND’s new showroom, B2 14-1433. @gottagettagund @americasmartatl @pusheen @sagomini

Take a load off in GUND’s new showroom, B2 14-1433. @gottagettagund @americasmartatl #modernretailer #plush #games #toys @pusheen @sagomini more »

Game On

Once the winter holiday shopping season wraps up and the New Year’s dust settles, parents know it’s time to relax. But not you. As retailers and toymakers, you’re busy finding out what’s going to be... more »

Toy industry gives back this holiday season

From global charitable giving initiatives to donations in local communities, toy companies large and small have embraced the spirit of the season to give back to kids in need. Below is a selection of this... more »

Registration open for ASTRA 2019 toy show

Registration is now open for the American Specialty Toy Retailing Association (ASTRA) 2019 Marketplace & Academy. ASTRA is offering a special pre-early bird Advanced Registration price for retailers and sales representatives through Dec. 31. As... more »