Oct 23, 2007
GHTA Publishes Final Conference Agenda

The Gift and Home Trade Association, the industry’s non-profit professional trade association, has finalized the agenda for its 2007 Annual Conference, which will take place Nov. 16-17, 2007, in La Jolla, Calif., at the Hilton Torrey Pines Hotel. The not-to-be-missed, two-day event will feature prominent keynote speakers and breakout sessions where attendees can discuss industry hot topics. The full agenda can be found online at www.giftandhome.org, where those interested can also learn about the industry’s first ever “Unconference,” which will take place a day earlier.

Four outstanding speakers headline the conference as keynote speakers. Their wealth of industry and business experience will reinvigorate and inspire all attendees, veterans and rookies alike. They will present:

The Five Managable Marketing Truths: Our New Rules Of Engagement, Max Carey
The Tiberias Success Formula: How To Supercharge Your Business And Yourself, Boaz Rauchwerger
Into Action: What Every Agency and Vendor Can Do to Help the Independent Retailer, Randy Eller
The Future’s So Bright You Gotta Wear Shades, Cheryl Karpen

The breakout sessions that follow each keynote will relate directly back to the speakers’ content. Attendees will be able to select from the following informational and interactive breakout sessions:

Retail Price Maintenance
From Cover to Cover: Top Industry Editors Share Media-Savvy Strategies
How to Attract and Excite Retailers at Trade Shows
A “How To” Guide for Marketing Your Agency Firm
Motivational Compensation for Outside Sales
Trends in Overseas Supply Chain Logistics/Advanced
Peer Groups
Negotiating Fair Contracts
Training Your Sales Representatives
What Agencies Can Do to Help Independent Retailers
What Vendors Can Do to Help Independent Retailers
How the Gift and Home Channel Will Help Retailers
How to Help Retailers Achieve Merchandising Excellence
Creating Demand for Independents
Agency Only Best Practices
Vendor Only Best Practices
Understanding Your Vendor’s Supply Chain
Credit Card Acceptance Requirements

For additional information and a detailed agenda, including conference registration, visit giftandhome.org and click on “Annual Conference.”

About the GIFT AND HOME Trade Association:

GHTA is the gift and home industry’s non-profit professional trade association formed to help vendors, sales agencies, industry affiliates and retailers work together to improve the industry. GHTA’s mission is to lead and transform the gift and home industry to ensure its long-term health and viability. GHTA hosts an annual conference, and distributes monthly newsletters, to inform and educate its members. GHTA also has a nine-member Retailer Advisory Board that advises on how best to support independent gift and home retailers. GHTA can be reached at 138 Garfield Street, Denver, CO 80206, 1-877-600-4872 / 720-748-4872 Fax: 509-479-5254, or by email at info@ghta.net. For more information on the GIFT AND HOME Trade Association visit giftandhome.org.