Aug 22, 2008

High IntenCity launches PINKitude!

High IntenCity, leader in the girls’ accessory industry, proudly announces a partnership with MGM’s Pink Panther and Susan G. Komen for the Cure to create the exclusive PiNKiTUDE brand. Leading designers and manufactures will design a wide range of fashion products targeted to young women and teens at the specialty boutique level to promote breast cancer awareness and a healthy lifestyle using imagery of MGM’s iconic Pink Panther. High IntenCity is the exclusive PiNKiTUDE jewelry designer.

High IntenCity, always thinking in pink, infuses the philosophy of fun and fashion with a cause via a collection of trend-driven jewelry pieces for both older and younger accessory mavens. For doyennes, gold and pink tell a story in the PiNKiTUDE jewelry collection debut.

Necklaces, bracelets and earrings feature gold and pink multi-chains with chunky Pink Panther silhouettes, icons and breast cancer ribbon charms. Crystal charm accents add sparkle to pieces that shine. For the younger set, High IntenCity uses silver and pink charms imprinted with Pink Pather’s paw and silhouette on a tight earring, necklace and bracelet collection.

President of High IntenCity, Renee Levy says, “We are proud to partner with and support such an incredible movement that empowers young woman with knowledge. At High IntenCity, we are a woman-owned and operated company that is very passionate about the well- being of girls and their futures. PiNKiTUDE lets girls express themselves with style, compassion and pride in the fact that they are making a difference.” “The lifestyle of today’s young women blends fashion, entertainment, media, music and passion into all aspects of their daily life,” said Travis Rutherford, Executive Vice President, MGM Consumer Products. “PiNKiTUDE is the personifi cation of that lifestyle, encompassing a passion for life with fun, fashion and an important message of empowerment regarding women’s health and well-being.”

“PiNKiTUDE is an innovative program merging the power of two very dynamic brands: MGM and Susan G. Komen for the Cure,” said Hala Moddelmog, president and CEO, Susan G. Komen for the Cure. “We are excited about this fully-integrated marketing campaign that targets an audience of young women who will be touched by the breast cancer message and the knowledge their eye for fashion allows them to be philanthropic.”

The PiNKiTUDE campaign will launch on August 14th with a celebrity-studded event in LA.

High IntenCity will unveil the jewelry collection late summer 2008. Community-building social events in LA and NYC as well as advertising and PR campaigns will coincide with the launch. MGM and PiNKiTUDE partners will donate a portion of the proceeds from sales to Susan G. Komen for the Cure. Please contact Jacquelyn Doran-Blauvelt for editorial inquiries and PiNKiTUDE jewelry samples.