Apr 4, 2008

Jumping Jack Press Introduces Pop-Up Baby Book

Mason, OH – Jumping Jack Press, the pop-up book imprint from Up With Paper, announced that it will release its first memory book, My Baby Book, in July. A baby book breakthrough, this delightful new book combines pop-ups and interactivity to make tracking all of baby’s important information as fun as can be!

The hardbound My Baby Book includes an innovative peekaboo cover and 12 illustrated and embellished pop-up spreads, including magnetic photo holders, interactive pull-tabs, and other ingenious ways to track baby’s milestones in the first year of life.

“This incredible book takes memory books to an entirely new level,” said Monika Brandrup, Creative Director for Jumping Jack Press. “It makes maintaining and reviewing baby’s information a fun, interactive experience.”

In addition to the book, Jumping Jack Press is offering a matching My Baby Book Memory Keepsake Box. This 13.25x11X5″ keepsake box is the perfect spot to store a copy of My Baby Book, as well as other mementos from baby’s first year. The box is a secure home for photographs, locks of hair, baby’s first shoes, precious “blankies,” or anything else that helps capture memories of baby’s beginnings.

The 9″ x 11.25″ book will be unveiled at the National Stationery Show and the Book Expo in May, and will begin to ship to retail in July. The book has a suggested retail price of $34.95. The box will also be displayed at the May shows, and has a suggested retail price of $12.99.

Jumping Jack Press was founded in 2007 as the pop-up book imprint of Up With Paper. The company’s first two books were recognized by the Moonbeam Children’s Book Awards, with Halloween at the Zoo winning the 2007 Best Pop-Up Book Award and Christmas at the Zoo receiving the 2007 holiday book Bronze award. In 2008, the company has also released two more children’s pop-up books, Kirby the Easter Dog and Splish Splash Dog Bash!. Up With Paper is the original pop-up greeting card company. The company’s lines of pop-up greeting cards, imprintables, gift enclosures, and other three-dimensional stationery items are available in thousands of specialty retail outlets throughout the United States and around the world, and may be seen on the company’s website at upwithpaper.com. Spreads from books created by Jumping Jack Press may be viewed on the imprint’s website at jumpingjackpress.com.