Sep 16, 2013
Putting Marketing Trends on Small-Business RadarBy Rhonda Abrams GannettRGJ.com

For small businesses, few issues are as important as marketing.

You have to find and keep customers if you’re going to stay in business, but few aspects of business change as quickly as marketing today. Every year, I’m asked to give workshops and speeches giving an overview of marketing techniques for small businesses, and just about this time each year, I do a roundup onwhat’s changed that small businesses need to know.

So here’s my roundup of the trends and developments in marketing that have happened since last year:

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This year’s outlook is just peachy.The Pantone Color Institute named Peach Fuzz (PANTONE 13-1023) its 2024 Color of the Year, and the hue is already permeating retail. Here we present the latest products adorned in the peachy hue, as well as four complementary hues selected by Pantone for 2024. Read the Spring 2024 Trend Report here: giftshopmag.com/article/spring-2024-trend-report-peach-fuzz-and-its-supporting-cast/📸: Photo courtesy of Mud Pie. ... See MoreSee Less
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