marketing

Level Up Your Product Business Branding

When it comes to small, product-based business, it’s important to focus on building a solid brand versus building only a business. A brand is something that lives and breathes, and is truly unique to YOU.... more »

Growing a Marketing Plan On a Budget

Anyone working in retail knows how important it is to closely watch budgets and profit margins. Marketing can be a major factor in the overall business equation that will make or break your ongoing success. ... more »

National Candle Association celebrates World Candle Month

Established in 2013 by the National Candle Association (NCA), World Candle Month is celebrated every September and promotes the various ways candles enrich people's daily lives. “This celebration is just one of the many ways... more »

Splendid Displays

Artful displays from our featured retailers prove to be a great source of inspiration to Gift Shop Plus readers. We’ve rounded up some of our favorites from the last year to share with you. USE... more »

Northwood Retail launches a podcast initiative that aims to inspire shoppers

Eighty million Americans are now weekly podcast listeners, which is a 17% increase over 2020. Playing off this trend, Northwood Retail launched a unique podcast initiative, Backstory Beginnings, aimed at engaging this growing audience, supporting... more »

Tiqets offers Work from MoMA contest

Tiqets Ups the Ante in Remote Work With Work From MoMA Contest Tiqets, an online ticketing platform for museums and attractions, is turning the biggest cliché from the last year into a once-in-a-lifetime opportunity this... more »

Top Marketing Trends to Avoid

In a world where digital has become an integral piece of every retailer’s marketing strategies, there is only one thing worse than having no strategy at all — having a bad digital marketing plan based... more »

The New Normal of E-commerce

The COVID-19 pandemic triggered a host of new challenges for gift shop retailers, as stay-at-home orders meant customers weren’t allowed in the stores, and even those that could remain open, saw traffic dwindle as people... more »