Marketing

MarketTime announces the formation of a Customer Advisory Board

MarketTime, the leading B2B sales enablement technology provider for the gift, home, and toy industries, announced the formation of a Customer Advisory Board (CAB) and the return of Todd Litzman in an advisory capacity. This... more »

Planning for Markdowns

Approaching a dreaded yet necessary task for all retailers. In every job there’s that dreaded responsibility that gets pushed aside, dismissed and too often ignored. In retail, that dreaded something is markdowns. Commonly considered a... more »

Thank You, Come Again

In the spring issue of GIFT SHOP, we discussed the basics of a loyalty program. Here are some ideas for how you could implement and market one. While independent retailers like you have traditionally had... more »

Thank You, Come Again

Your customers are driven by a constant need to be informed, entertained and offered perks and rewards for shopping. How then do you make meaningful connections and build long-term loyalty? While independent retailers like you... more »

Community Matters!

Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well... more »

The Price is Right

Sure, it’s the most wonderful time of the year. But what to do with unsold product after all the merriment dies down? Here are some ideas to make merchandise move. While the idea of cutting... more »

Think Pink

Women’s enormous buying power translates to a lucrative demographic segment as long as you know what makes them tick. Women make up half the population – 50.8%, to be precise, according to the U.S. Census... more »

GIFT SHOP and ONE COAST Makeover Contest

Donna Simmons from Duck Duck Goose in Dacula, GA, was the lucky winner of the makeover contest. Check out the dramatic results! GIFT SHOP magazine and OneCoast brought back the popular makeover contest this year.... more »