Marketing

You’ve Got Mail!

Emailing your customers is a great way to boost sales and drive traffic to your store. However, do you know what constitutes an effective email message? This email blast from retailer Martha Holbrook of Rosebud... more »

You’ve Got Mail!

1. Add good, contextual links back to your store. They are great for web traffic and to generate additional interest in your store. Be sure to limit the number of links that send readers away... more »

The Web as Marketing Tool

You have heard it mentioned often enough by now: The Internet is a great, cost-effective way to promote your business. Problem is there are billions of websites jockeying for position and attention. Trillions of pieces... more »

Customer Service Sells!

Most retailers are fully aware of the terms add-on selling and up-selling, each used to describe the concept of maximizing each sale. These concepts are especially important during the short holiday selling season, when the... more »

Striking Gold: Gathering and Using Customer Data

If you are like most gift-store retailers, you have many, many customers walking through your doors every day. Are you exploiting the gold mine hidden in their names and email addresses? This information can get... more »

Spring Into Action With In-Store Events

You work hard to offer unique products and make your store a pleasant and friendly place to shop. What better way to take this one step further than by holding an in-store event? As you... more »

Scents Make Dollars

Ginny Gerczak, owner of goo goo gaa gaa, a baby-products shop in Brookfield, WI, makes sure that her shop always smells of fresh baby powder. By doing so, Gerczak is employing a sales technique called... more »

Get Covered

Let's face it: You can have the greatest stock in the world, but it will still sit on your shelves collecting dust if nobody knows about it. Newspaper coverage can be one of the most... more »