marketing

Top Marketing Trends to Avoid

In a world where digital has become an integral piece of every retailer’s marketing strategies, there is only one thing worse than having no strategy at all — having a bad digital marketing plan based... more »

The New Normal of E-commerce

The COVID-19 pandemic triggered a host of new challenges for gift shop retailers, as stay-at-home orders meant customers weren’t allowed in the stores, and even those that could remain open, saw traffic dwindle as people... more »

IMC’s March 2021 Market Insights Webinar focuses on smartphone photography

International Market Centers’ (IMC) next Market Insights webinar, Smartphone Photo Tips to Elevate Your Brand, explores the ubiquitous marketing tool buyers and brands have at their fingertips: their smartphones. In an hour-long session on Mar.... more »

Pinterest details most-searched holiday gift ideas

Pinterest recently released its annual holiday gift guide, highlighting the most-searched holiday gift ideas on the platform. These gift guides can provide retailers with valuable insights into what consumers are looking for this holiday season. ... more »

Put a Bow on It

For better or worse, 2020 has dramatically changed the retail landscape. After stores reopened, many reported shoppers spending less time browsing. This means that retailers need to figure out how to encourage consumers to shop... more »

Prepare Now

Although many retailers may still be experiencing stay-home orders, others have reopened. How the public will respond is still an unknown as of the writing of this article. Rest assured, retailers will pursue the final... more »

Mud Pie offers tools and support as retailers reopen

During these unusual times, Mud Pie’s primary goal remains the same — to support their retail partners. Over the past two months, the gift industry powerhouse has been helping retailers with everything from reorders to adjusted... more »

Why SEO Matters for Specialty Retailers

Today, independent retailers aren’t just competing with other owner-operated shops in town. Online retailers of all sizes are trying to take a piece of the gift industry pie, and it is up to shops to... more »