Gum Tree merchandise display

Summer 2019
Shop Southern California By Debbie Eisele

With a focus on customers and unique product mix, retailers in #shopsocal share inspiration

Beautiful palm trees, low humidity, Pacific Ocean, and statuesque mountains — these physical attributes draw people to southern California (SoCal). Smaller retail establishments, up and down the coast, are ideal places for shoppers to soak in not only the sun, but the local atmosphere and merchandise available between San Diego and Los Angeles.

Shop Magazine perused many amazing retail environments, and ultimately picked these three shops to share with you. We hope you gain inspiration, resources, and an understanding on how to draw in tourists and capture their interest as well as that of locals in your retail environment.

Gum Tree a charming, unique shop

Simply Local Creates Special Experience with Artisans

Sumi’s offers unique shopping appeal

Debbie Eisele





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