Oct 17, 2019

Pawsr launches social network just for pets

Pawsr has launched its social photo- and video-sharing network just for pets. The free app allows pet owners to give their beloved four-legged friends their very own social media presence and be part of a happy and safe community where cats and dogs take center stage.

Created by serial entrepreneur Marc Pinter-Krainer, pawsr has been designed putting privacy first. Requiring no download or installation from any app store, the pawsr app is free from ads and does not contain any third-party components that could track user activity. The revenue model behind pawsr consists of a partnership directory listing services and products of businesses in the local community along with sponsorship opportunities.

“Dedicated solely to pets, pawsr provides a safe and fun platform for sharing happiness,” says Marc Pinter-Krainer, creator of pawsr. “Loving pet owners can now share photos and videos documenting life from the perspective of their four-pawed family member and be part of a feel-good community void of human complications.”

As a niche social network, pawsr speaks to a large target audience. According to Statista, 40% of the UK population are pet owners (*). On the other side of the pond, 68% of all U.S. households own at least one pet according to the 2017-2018 National Pet Owners Survey conducted by the American Pet Products Association (APPA) (**).

The pawsr app can be accessed by both pet owners as well as pet admirers via the pawsr website using any smartphone, tablet or personal computer. Access is free of charge.

*Sources: Statista.com, American Pet Products