merchandising

Selling Christmas: 20 tips to drive Q4 sales

While the 2022 holiday season fell short of the forecast from the National Retail Federation (NRF), the news was not all bad. A letter to Santa station was a popular part... more »

Sun-sational

As seen in Waterfront Living 2022. Winter, spring, summer or fall, merchandise can reflect the love of time outside, on the water, or nature as a whole. Gift shops have the opportunity to provide shoppers... more »

Natural Inspiration

Incorporating natural products into gift and home décor displays is a sure-fire way to create strong, visually appealing statements that customers are drawn to. Many independent garden centers are enticing their customers and encouraging exploration... more »

Hometown Retailer Shines During the Holidays

As seen in Holiday Shop 2022. Southern Antiques, located in picturesque Laurel, Mississippi, goes all out with its holiday displays and merchandising. Read on for tips and tricks Andrea Milhan, owner, has learned during the... more »

Go Big

As seen in Holiday Shop 2022. Merchandising is a key component in generating sales — especially during the holiday shopping season! I had the opportunity to ask Michelle Sherrier from MC Design Collaboration some questions... more »

It’s Natural

Tabletop displays are a surefire way to get shoppers in the mood to entertain. Whether setting a formal or casual table for holidays such as Halloween, Thanksgiving or Christmas, consumers are excited to gather and... more »

Gift Shop Plus asks retailers to share photos of creative holiday displays

Gift Shop® Plus wants to see how retailers are displaying holiday merchandise. Interior and exterior displays featuring Christmas, Easter, Valentine's Day, or any holiday are welcome. Photos shared may be  included in upcoming articles, either... more »

Eva Olbrich from Messe Frankfurt shares holiday retail tips

Eva Olbrich, director for Christmasworld and Creativeworld, Messe Frankfurt Exhibition GmbH, is responsible for two strong product worlds that are also moving closer together in the trade. In this interview, she shares her expertise for... more »