National Retail Federation

NRF launches New Holiday Traditions campaign

By any measure, this holiday season will be unlike any other, and the National Retail Federation (NRF) is launching a nationwide consumer education campaign called “New Holiday Traditions” to encourage consumers to shop safe and shop... more »

Consumers celebrate Halloween despite COVID-19

Like many holidays this year, Americans are planning to celebrate Halloween despite the ongoing coronavirus pandemic. The autumnal holiday may look a little different this year, but consumers are finding ways to safely mark the... more »

Data indicates a need for economic stimulus measures

Data indicating that small business owners are increasingly pessimistic about the coronavirus shows the need for continued economic stimulus measures, National Retail Federation (NRF) Chief Economist Jack Kleinhenz said. “The coronavirus continues as a shock... more »

Retail sales show increase in July

Retail sales continued to recover from the impact of the coronavirus pandemic in July, growing more slowly than the month before but adding to the strong turnaround seen since this spring’s declines, the National Retail... more »

NRF expects retail imports to be at its lowest annual total in four years

Imports at major U.S. retail container ports during 2020 are expected to see their lowest total in four years as the impact of the coronavirus pandemic on the U.S. economy continues, according to the monthly... more »

NRF shares June retail sales data

Retail sales rose in June, seeing both a monthly increase and their first year-over-year gain since early in the year as more retailers and other businesses closed by the coronavirus pandemic reopened, but continued COVID-19... more »

Consumers prepare students for back-to-school with potential record level spending

Consumers tentatively plan to spend a record amount to prepare students for school and college this year as they buy more laptops and computer accessories in anticipation that at least some classes will take place... more »

NRF shares trade credit insurance plan could increase liquidity during pandemic

The National Retail Federation (NRF) welcomed a report released this week calling for a federal backstop for trade credit insurance, saying the proposal could help provide liquidity badly needed by retailers as they recover from... more »