Jul 30, 2007

iCare by High IntenCity for Girls Inc.

Fair Lawn, NJ, – High IntenCity Corp. is especially proud to announce a new line of girl’s jewelry that supports and promotes the company’s favorite charities. The line, iCare by High IntenCity, debuts in support of Girls Incorporated, an extraordinary national non-profit youth organization dedicated to the mission of inspiring all girls to be strong, smart and bold.

The debut collection features contemporary, clean updates to traditional necklace and bracelet silhouettes with trend-inspired twists. The styles range from sporty to glam in vibrant colors that reflect the joy of being a girl. The signature logo heart is soon to be recognized as a symbol for caring about changing the world.

Renee Levy, President of High IntenCity says, “I lead a team who cares passionately about so many issues in the world. I believe the girls who love High IntenCity products share our feelings. In approaching this project there were two things we agreed on. First, girls of all ages want to help change the world and show they care. Second, there’s no better place to start than changing the life of a girl. To that end, I am thrilled to partner with Girls Inc., an amazing organization which truly creates a better future for girls.”

“We are delighted to work with High IntenCity to inspire all girls to be strong, smart, and bold,” says Joyce M. Roche, President and CEO of Girls Inc. “The company’s innovative spirit and commitment to meeting girls where they are in their lives make it an especially good partner for us in reaching out to girls and caring adults.”

High IntenCity will donate 10% of the proceeds received from jewelry to Girls Inc. The first collection will be available in specialty and department stores nationwide Summer 2007. For more information, please contact Jackie Doran at Jackie@highintencity.com or 201.663.4538.

About Girls Incorporated: Girls Incorporated is a nonprofit organization that inspires all girls to be strong, smart and bold. With local roots dating to 1864 and national status since 1945, Girls Inc. has responded to the changing needs of girls and their communities through research-based programs and advocacy that empower girls to reach their full potential and understand, value, and assert their rights. For more information on Girls Inc., please contact Cheryl Messer at cmesser@girls-inc.org or 212.509.2000 ext. 237.

About High IntenCity: High IntenCity Corp. is a leading manufacturer of high quality fashion jewelry and accessories, primarily focused on girls, tweens and teens. Company-owned brands include Charm It!, Charm It! Room, Charm It! Disney Collection, Charm It! Hello Kitty Collection, and Jewels Girls Love to Wear available through specialty apparel, gift, and toy boutiques and premier department stores. The licensing division designs and manufactures jewelry and accessories under license for Disney, Sanrio, Nickelodeon, Venture Licensing and DIC Entertainment. In 2007, the pet division will launch its specialty label Sweet Pea, Biscuit & Jam, as well as private label programs. High IntenCity Corp. is a privately-owned company founded in 1993, and based in Fair Lawn, NJ. For more information please visit http://www.highintencity.com