Marketing

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Constant Contact launches integration for Shopify

Constant Contact has launched an integration with Shopify, allowing merchants to send branded, targeted and automated emails to customers, including those who abandoned shopping carts, for higher conversion. The integration is timely with e-commerce sales... more »

Text Messaging Services: Are They Right For You?

Every few years, store owners are presented with a new technology to help them improve their reach with customers. First it was email, then social media, and now many marketing experts are recommending using text... more »

Retailers welcome Supreme Court free speech ruling on credit card swipe fees

The National Retail Federation welcomed a U.S. Supreme Court ruling today that First Amendment free speech rights should be considered when determining how merchants show consumers credit card swipe fees that drive up the price... more »

ADI holiday shopping predictions

About six weeks ago, Adobe made some holiday spending predictions for 2016, including: Black Friday will hit $3 billion for the first time Just 5 percent of customers will drive 35 percent of revenue Price-conscious... more »

National Retail Federation survey shows consumers eager for digital holiday

It’s the most wonderful time of the year for millions of Americans. According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa will... more »

Jayden Star launches new program to boost holiday sales

After months of planning, Jayden Star has launched a top-of-counter program to enhance holiday add-on sales for retailers nationwide. “This program is going to be an integral part of making our customers successful during the... more »

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