Here Comes The Sale

In 2014, weddings are expected to be a $56.3 billion industry nationwide, according to The Wedding Report, Inc., a research company headquartered in Tuscon, AZ, that tracks and forecasts the number of weddings and related... more »

Check it Out!

First impressions are important in retail, but last impressions are just that – lasting. The accessibility and presentation of the cash-wrap affect the final amount of a sale, future correspondence opportunities and set the tone... more »

Universal Appeal

A global approach to store experienceIn looking at museum retail around the world, there are always interesting comparisons to be made. In some of these comparisons, the ideas or lessons may be as little as... more »

Finding Your Networking Niche

Do you notice anything different? That's right. Museums & More has a new look that we hope you love. After reading through this issue, send me an email or leave a comment on our Facebook... more »

Cause Marketing

Working hard to raise sales and charity dollarsAs retailers, you are bombarded with a million tasks on your to-do lists. Thinking about others is not always top of mind when your immediate list of goals... more »

Community Matters!

Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well... more »

Show Time!

A tradeshow takes up a lot of your time and money. Here are some tips to make the most of your investment. Travel expenses and time away from the store are major concerns if you... more »

The Price is Right

Sure, it’s the most wonderful time of the year. But what to do with unsold product after all the merriment dies down? Here are some ideas to make merchandise move. While the idea of cutting... more »

Crowd-funding 101

Traditional sources of credit are still hard to come by but gift shop retailers like you can explore new sources of revenue, like crowd-funding, to expand your business. It’s been a year since Congress launched... more »

Branding Basics

A consistent branding strategy represents a business’ personality and creates a strong store image. (more…) more »