Jun 26, 2009

Laura Ashley Signs Licensing Deal with Trimcraft

Fort Mill, SC — Laura Ashley, Inc. announces licensing rights have been granted to Trimcraft to manufacture a collection of scrapbooking products including printed-paper, coordinating embellishments and tools.

Beginning fall 2009, the Laura Ashley collection will be available to select craft and mass retailers and will feature a range of contemporary and classic prints.

“Laura Ashley® is widely recognized for fashion and home furnishings rich with pattern, texture and fresh colours. Launching a contemporary collection of scrapbooking products is a natural extension of our product line,” said Penne Cairoli, general manager of Laura Ashley®. “We look forward to offering our customers another reason to choose Laura Ashley®.

Laura Ashley, Inc., headquartered in Fort Mill, S.C., concentrates on licensing the Laura Ashley® brand name in North America. The company strives to be the ultimate destination brand for women’s wear, and children’s wear and home furnishings. Current licensees include Russell-Newman, Inc., Revman International and Kincaid Furniture. For additional information visit www.lauraashley-usa.com.

Based in Nottinghamshire, UK; Trimcraft has been trading for many years establishing itself as one of the leading craft suppliers.