Nov 17, 2020

Pinterest details most-searched holiday gift ideas

Pinterest recently released its annual holiday gift guide, highlighting the most-searched holiday gift ideas on the platform. These gift guides can provide retailers with valuable insights into what consumers are looking for this holiday season. 

Adding to this, Pinterest has also shared a listing of some key themes and ideas for the gift-giving season to help businesses plan their promotions.

Pinner Activity

Here’s a sampling of where Pinterest is seeing increased Pinner activity within gift searches:

• Housewarming gift baskets (+2.5x search activity)
• Gifts for plant lovers (+2x search activity)
• Movie night box gifts (+3x search activity)
• Self care package gift ideas (+70% search activity)

Taking note of these trends can boost your holiday marketing efforts. As the holiday shopping season gets underway, grouping displays around these topic areas is a sure-fire way to provide gifting guidance to customers in search of holiday gifts.

Read more about tapping the Pinterest data in this Social Media Today article here.